Markup Calculator
Calculate selling price from cost and a desired markup percentage.
Financial
Markup Calculator
Generated on April 24, 2026
Selling Price
$ 0
?What is the Markup Calculator?
A markup calculator helps retailers, distributors, wholesalers, and manufacturers set selling prices based on their cost of goods and a target markup percentage. Unlike margin (which is based on the selling price), markup is calculated from cost — so a 50% markup on $100 cost yields a $150 selling price, not $200. Getting this distinction right is crucial when translating an industry benchmark (which may be quoted in either margin or markup) into the correct selling price. The tool also converts markup to equivalent margin automatically, because the two are commonly confused but are not the same number.
The Formula
Markup is applied on top of the cost. The last formula converts markup to the equivalent margin — important because the two are often confused. A 50% markup always produces a 33.33% margin.
Practical Examples
Cost $50 with 40% markup → sell for $70 (profit $20, margin 28.57%).
Cost PKR 1,000 with 25% markup → sell for PKR 1,250 (profit PKR 250, margin 20%).
Boutique clothing — cost $30, keystone markup 100% → sell for $60.
Restaurant food cost $5, with 300% markup → menu price $20 (food cost 25%).